The guidline booklet designed for the Edmonton Children's Imaginarium 

(the visualization by one of the teammates ) 

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Design for Children Museum​​ 

Client

Edmonton Children's Imaginarium 

A group project at the University of Alberta (4 designers)

My Role

My main role includes

Developed framework for the museum
planned for Strategies for the museum
Conducted service design research and marketing research
Developed personas 
Designed the booklet (layout)

Made the storyboard with all team visual materials

Approach

Since the creation of a museum would ultimately provide a service for the city, research was conducted into the benefits of incorporating a service design approach to assist with the design of the museum. Service design is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between the service provider and its customers. 

Project Framework 

1.Building Social Awareness

2.Minimizing the Emphasis on Right or Wrong Answers

3.Enhancing Motor and Psychological Development

4.Serving the Edmonton Community

5.Encouraging Imagination

6.Focusing on the Cultural Essence of Edmonton

7.Focusing on Children Aged 2-8

8.Providing Interactive and Creative Learning and Engagement

9.Partnering with Investors

10.Promoting Enjoyment and Fun

11.Ensuring Inclusion of Lower-Income Families

Target Group

Personas were created based upon the research in order to represent the different user types that might use the museum services or site. Creating personas helped to understand the users’ needs, experiences, behaviors, and goals. It helped to recognize that different people have different needs and expectations. Personas make the design task at hand less complex, they guide the ideation processes, and they can help to achieve the goal of creating a good user experience for the museum’s target user groups.

The Outcome

The outcome of this project is a guidline book for the Edmonton Children's Imaginarium to use for the design of the museum. The content is confidential but the illustration below showed what is the content of this guideline book. 

Three personas helped the client to visualize who are the users and what are the considerations about target groups of the future museum

(created and designed by myself)

An overview of the guidline provided to the client and demonstrated in a storyboard

© 2020 by Azadeh Mokhberi